Bottom of the Pyramid

The Bottom of the Pyramid (BoP) refers to the approximately 4 billion people worldwide with low income levels, often living in developing countries. Despite having limited purchasing power, this group represents a significant market opportunity. Businesses can create affordable products and services tailored to their needs, improving quality of life while also achieving economic growth. Recognizing the potential of BoP markets encourages inclusive innovation and sustainable development, emphasizing that profitable ventures can benefit both companies and underserved communities.