The Fortune at the Bottom of the Pyramid

"The Fortune at the Bottom of the Pyramid" refers to the vast market potential of low-income consumers, particularly in developing countries. This concept suggests that businesses can find profitable opportunities by tailoring products and services to meet the needs of these marginalized populations. Instead of viewing them solely as aid recipients, companies can innovate and develop solutions that empower these consumers, improving their quality of life while generating profit. By addressing the unique challenges faced by the bottom of the pyramid, businesses can unlock significant economic opportunities while contributing to social development.