Base of the Pyramid

The Base of the Pyramid (BoP) refers to the largest, but often the poorest, segment of the global population, typically living on less than $2.50 a day. This group includes billions of people who have limited access to essential goods and services like clean water, education, and healthcare. Businesses and organizations aiming to address their needs often focus on affordable products and innovative solutions that improve quality of life while also providing economic opportunities. Engaging the BoP can lead to sustainable development and economic growth for both the communities involved and the companies serving them.