Pro-poor Business Models

Pro-poor Business Models are strategies designed to create economic opportunities for low-income communities while also generating sustainable profit for the company. These models focus on providing affordable products or services that address basic needs—such as healthcare, education, or finance—making them accessible to those who usually have limited access. The goal is to improve living standards and reduce poverty, benefiting both the community and the business by expanding markets and fostering social impact. In essence, they balance social responsibility with economic viability, helping marginalized populations while creating new business opportunities.