The Fortune at the Bottom of the Pyramid (book)

"The Fortune at the Bottom of the Pyramid" by C.K. Prahalad argues that large corporations can find profitable growth by serving the world's poorest populations, often overlooked as customers. These communities, despite limited purchasing power, collectively represent a huge market. The book emphasizes innovative, affordable products and inclusive business models that uplift local economies while creating new opportunities for companies. Prahalad challenges traditional views that poverty-only consumers are unprofitable, showing that with appropriate approaches, serving the bottom of the pyramid benefits both businesses and society.