Targeting Strategies

Targeting strategies refer to the methods used by businesses to identify and reach specific groups of consumers who are most likely to purchase their products or services. This involves analyzing various factors such as demographics, interests, and behaviors. The main strategies include undifferentiated targeting, where a single product is marketed to everyone; differentiated targeting, which tailors different products to different segments; and concentrated targeting, focusing on a single niche market. By effectively choosing a targeting strategy, companies can allocate their resources efficiently, improve customer satisfaction, and enhance their marketing effectiveness.