Geodemographics

Geodemographics is a method used to analyze and categorize neighborhoods based on demographic information like age, income, lifestyle, and household size. It combines geographic location with detailed demographic data to understand the characteristics of specific areas. This helps businesses, government agencies, and organizations make informed decisions about marketing, service provision, or resource allocation by identifying distinct community profiles. Essentially, it provides a clearer picture of who lives in different areas, allowing for targeted strategies that better meet the needs of those communities.