PRIZM Premier

PRIZM Premier is a marketing tool developed by Claritas that categorizes U.S. households into specific segments based on demographics, behaviors, and lifestyles. It uses data such as income, education, and geographic location to create a detailed picture of consumer groups, helping businesses understand their target audiences better. With 68 distinct segments, PRIZM Premier enables companies to tailor their marketing strategies, improve customer engagement, and enhance product offerings according to the characteristics and preferences of different consumer types. This approach helps brands connect more effectively with their customers.