Claritas

Claritas is a marketing and data analytics company that provides insights into consumer behavior and demographics. They use a variety of data sources to create detailed profiles of communities and individuals, helping businesses understand their target audiences better. This information allows companies to tailor their marketing strategies, improve product offerings, and enhance customer engagement. Claritas is known for its "PRIZM" segmentation system, which categorizes consumers into specific groups based on their lifestyle, preferences, and purchasing habits, enabling more effective and targeted marketing campaigns.