Mosaic Segmentation

Mosaic Segmentation is a marketing tool that classifies consumers into distinct groups based on demographics, lifestyle, and consumer behavior. It creates detailed profiles that help businesses understand their target audience better. Each "mosaic" represents a segment of the population with similar characteristics, such as income levels, family structures, or shopping preferences. This approach enables companies to tailor their products, services, and advertising to meet the specific needs and wants of different consumer groups, enhancing engagement and effectiveness in reaching potential customers.