demographic profiling

Demographic profiling is the process of analyzing the characteristics of a specific population group based on various traits such as age, gender, income, education, and ethnicity. This information helps businesses, governments, and researchers understand the preferences and behaviors of different segments of society. For example, a company might use demographic profiling to tailor its marketing strategies to reach specific age groups or income levels more effectively. By understanding these demographics, organizations can make informed decisions that resonate with their target audience.