Geographic Segmentation

Geographic segmentation is a marketing strategy that divides a market based on the location of consumers. This can include countries, regions, cities, or neighborhoods. Businesses use geographic segmentation to tailor their products, services, and marketing efforts to specific areas, acknowledging that different locations may have varying preferences and needs. For example, a company might offer winter clothing in colder regions and lighter apparel in warmer areas. By understanding these geographical differences, businesses can create more effective marketing campaigns that resonate with local audiences.