Market Division

Market division refers to the strategy of dividing a broader market into smaller segments to better target specific groups of consumers. Businesses do this to tailor their products, services, and marketing efforts to meet the distinct needs and preferences of each segment, such as demographics, geographic locations, or purchasing behaviors. By focusing on smaller, more defined markets, companies can optimize their resources, enhance customer satisfaction, and improve overall profitability, ensuring that their offerings resonate with the intended audience.