Market Positioning

Market positioning refers to how a product or brand is perceived in relation to its competitors within a specific market. It involves identifying and communicating the unique value and benefits of a product to target customers. This process helps differentiate the product, making it more appealing to a specific audience. Effective market positioning considers factors like price, quality, features, and brand image, allowing consumers to understand what makes a product special and why they should choose it over alternatives. Ultimately, it shapes customer perception and influences purchasing decisions.