Focus Group

A focus group is a small gathering of people brought together by a company or researcher to discuss a product, service, or idea. These participants share their honest opinions, feelings, and reactions, providing insights into how the target audience perceives something. This qualitative method helps organizations understand customer preferences, identify potential improvements, and make better-informed decisions. The group dynamics encourage open discussion, revealing valuable perceptions that might not emerge through surveys alone. Overall, focus groups are a useful tool for gaining deeper understanding of consumer thoughts in a conversational setting.