Positioning Statement

A positioning statement is a clear description of how a brand or product wants to be perceived in the minds of its target customers. It explains what makes the offering unique, the value it provides, and who it is intended for. Think of it as the brand’s promise or identity in a sentence, helping to guide marketing efforts and ensure a consistent message. Essentially, it answers: "Why should this customer choose us over competitors?" Proper positioning helps a brand stand out and connect effectively with its audience.