Aaker’s Brand Equity Model

Aaker’s Brand Equity Model outlines how a brand's value is built through five key components: brand loyalty (customer preference and repeat business), brand awareness (how well customers recognize and recall the brand), perceived quality (customers’ perception of the product’s quality), brand associations (attributes and feelings linked to the brand), and other proprietary assets (trademarks, patents, or unique ingredients). Collectively, these elements influence how consumers see the brand, impacting its ability to attract and retain customers, command premium prices, and sustain long-term success. Essentially, strong brand equity enhances a company’s competitive edge and market value.