Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) is what makes a product or service stand out from the competition. It highlights the specific benefit or feature that customers can’t find elsewhere, giving them a clear reason to choose that brand. Think of it as the unique promise or value that sets a business apart—whether it’s better quality, exclusive features, lower cost, or exceptional service. A strong USP effectively communicates why a customer should select this particular offering over others, helping the business attract and retain customers by emphasizing its distinctive advantage.