Brand Image Analysis

Brand Image Analysis is the process of examining how a brand is perceived by the public. It involves researching opinions, feelings, and associations people have with a brand based on their experiences, advertising, and interactions. By gathering and analyzing this information, companies can understand their strengths and weaknesses in the market. This analysis helps them improve their branding strategies, enhance customer loyalty, and differentiate themselves from competitors. Ultimately, it aims to align the brand's image with its intended message to create a positive and appealing impression in the minds of consumers.