Consumer Perception

Consumer perception refers to how individuals interpret and understand products, brands, or services based on their experiences, beliefs, and feelings. It is shaped by various factors, including advertising, social influences, personal experiences, and brand reputation. For example, a brand perceived as high-quality may attract more customers, while negative reviews can deter them. Essentially, consumer perception influences purchasing decisions, loyalty, and overall market behavior, making it a crucial concept for businesses to understand to successfully connect with their audience.