private label brands

Private label brands are products that are manufactured by one company but sold under another retailer's brand name. For example, a grocery store might sell a pasta sauce that is made by a third-party supplier but labeled with the store's own name. These products are often priced lower than name brands, providing consumers with a cost-effective alternative. Retailers can control aspects like quality and packaging, allowing them to differentiate themselves in the market. Private label brands have become increasingly popular, offering consumers a range of options while also contributing to the retailer's profits.