private label products

Private label products are goods that are manufactured by one company but sold under another company's brand name. Retailers, like grocery stores, often create their own brands for these products, which can include food items, household goods, and personal care products. Typically, private label products are priced lower than national brands but maintain similar quality. This strategy allows retailers to offer unique products that can attract customers and enhance their brand image. Overall, private label is a way for retailers to provide value while differentiating themselves in a competitive market.