National Retail Federation (NRF)

The National Retail Federation (NRF) is a leading trade organization representing the retail industry in the United States. Founded in 1911, it advocates for retailers of all sizes, providing resources, research, and support on various issues, including policy, technology, and consumer trends. The NRF also hosts events and conferences to facilitate networking and knowledge sharing among retail professionals. By addressing the challenges and opportunities in retail, the NRF aims to promote a healthy retail environment, support economic growth, and enhance the shopping experience for consumers.