Store brand

A store brand, also known as a private label or store's own brand, is a product sold by a specific retailer under its own name. These products are usually developed and manufactured to meet the store's standards and are often offered at a lower price than national brands. Store brands can include a wide range of items, such as food, household goods, and personal care products. They provide customers with a more affordable alternative without sacrificing quality, allowing the retailer to build customer loyalty and control product offerings and pricing.