Bruce D. Henderson

Bruce D. Henderson was an influential American business strategist and founder of the Boston Consulting Group (BCG) in 1963. He is best known for developing key management concepts, including the BCG Matrix, a strategic tool that helps companies analyze their product lines and allocate resources effectively. This matrix categorizes products into four groups based on their market growth and market share: Stars, Question Marks, Cash Cows, and Dogs. Henderson's ideas have significantly impacted strategic planning and management practices, guiding businesses in decision-making and long-term growth strategies. His work laid the foundation for modern consulting practices.