Growth Share Matrix

The growth-share matrix, developed by the Boston Consulting Group, helps businesses analyze their product portfolio. It categorizes products into four types based on market growth and market share: 1. **Stars**: High growth, high share – promising products. 2. **Cash Cows**: Low growth, high share – established, profitable products. 3. **Question Marks**: High growth, low share – uncertain products needing investment. 4. **Dogs**: Low growth, low share – underperforming products. This matrix aids decision-making by showing where to invest, divest, or focus resources to enhance overall business strategy and profitability.