Market Share

Market share refers to the percentage of an industry's sales that a particular company controls. It reflects how much of the total market a company holds compared to its competitors. For example, if a company sells 20 out of 100 total products sold in a market, its market share is 20%. A higher market share often indicates a strong competitive position and can lead to greater influence in the industry, as well as higher revenues. Companies monitor market share to assess performance and develop strategies for growth.