Market Dominance

Market dominance occurs when a company or brand holds a significant share of a particular market, enabling it to influence prices, production, and consumer choices. This dominance can stem from factors like strong brand loyalty, unique products, cost advantages, or extensive distribution networks. Dominant companies often enjoy greater profitability and stability but may also attract scrutiny from regulators concerned about fair competition. In essence, market dominance allows a business to lead the market and shape its dynamics, impacting both competitors and consumers.