Boston Consulting Group (BCG) Matrix

The Boston Consulting Group (BCG) Matrix is a strategic tool that helps businesses analyze their product lines or business units based on two key factors: market growth and market share. It classifies products into four categories: 1. **Stars** (high growth, high share): Leaders in a growing market. 2. **Question Marks** (high growth, low share): Potential winners needing investment. 3. **Cash Cows** (low growth, high share): Established products generating steady profit. 4. **Dogs** (low growth, low share): Struggling products that may be phased out. This matrix aids companies in resource allocation and strategic decision-making.