BCG Matrix

The BCG Matrix is a strategic tool used by companies to evaluate their different products or business units. It analyzes each one based on market growth and market share. Products are categorized as Stars (high growth, high share), Cash Cows (low growth, high share), Question Marks (high growth, low share), or Dogs (low growth, low share). This helps businesses decide where to invest, develop, or divest resources, optimizing overall growth and profitability. Essentially, it provides a visual overview to guide strategic decisions about different parts of a company's portfolio.