Theory of Strategic Management

The Theory of Strategic Management focuses on how organizations identify goals, develop plans, and allocate resources to achieve these objectives. It involves analyzing internal strengths and weaknesses, as well as external opportunities and threats—often summarized as SWOT analysis. This theory guides businesses in making informed decisions, adapting to changes in the market, and achieving long-term success. By aligning their strategies with their vision and the competitive landscape, organizations can better position themselves to thrive and respond effectively to challenges and opportunities.