Strategic Planning Models

Strategic planning models are frameworks that organizations use to define their long-term goals and develop paths to achieve them. These models help in analyzing the current situation, identifying strengths, weaknesses, opportunities, and threats (SWOT), and setting priorities. Popular models include the Balanced Scorecard, which focuses on performance measurement across various perspectives, and the SMART criteria, which emphasize setting Specific, Measurable, Achievable, Relevant, and Time-bound goals. Ultimately, strategic planning models guide decision-making, align resources, and improve organizational effectiveness to adapt to changes in the environment and accomplish objectives.