PESTLE Analysis

PESTLE Analysis is a strategic tool used to understand the external factors affecting a business. It examines six categories: Political (government influence), Economic (economic conditions), Social (cultural trends and demographics), Technological (innovation and technology impact), Legal (laws and regulations), and Environmental (sustainability and ecological factors). By analyzing these areas, businesses can identify opportunities and threats, guiding decision-making and strategy development to adapt to the changing environment and improve their business models effectively.