Strategic Management Theory

Strategic Management Theory is the study of how organizations plan and execute actions to achieve long-term goals and maintain competitive advantage. It involves analyzing internal strengths and weaknesses, understanding external opportunities and threats, and making informed decisions to position the organization effectively in the marketplace. This theory helps leaders develop strategies that adapt to changing environments, allocate resources efficiently, and ensure sustainable success over time. In essence, it provides a structured approach to guiding an organization’s direction and making strategic choices that support its overall mission and vision.