vision statement

A vision statement is a clear and inspiring declaration of what an organization aims to achieve in the future. It outlines the long-term goals and aspirations, serving as a guiding star for decision-making and strategic planning. A well-crafted vision statement communicates the organization's core values and purpose, helping to align employees and stakeholders around a shared understanding of what success looks like. Essentially, it answers the question, "What do we want to become?" and motivates everyone involved to work towards that future ideal.