Strategic Planning in Higher Education

Strategic planning in higher education is the process by which colleges and universities set long-term goals and outline the steps needed to achieve them. It involves analyzing the institution’s current position, identifying strengths and weaknesses, and considering external factors like market trends and workforce needs. The outcome is a clear roadmap that defines the institution's mission, vision, and priorities, guiding decision-making and resource allocation. This planning ensures that educational institutions remain relevant, effective, and capable of meeting the needs of students and the community in a constantly evolving landscape.