The Boston Consulting Group (BCG)

The Boston Consulting Group (BCG) is a global management consulting firm known for helping organizations improve their business strategies and performance. Founded in 1963, BCG provides expert advice on various issues, including growth strategies, market analysis, and organizational challenges. One of its key contributions is the BCG Matrix, a tool that helps companies assess their portfolio of products or business units by categorizing them based on market growth and market share. BCG works with businesses across diverse industries, aiming to drive innovation and enhance competitive advantage.