Segmentation Analysis

Segmentation analysis is a process used to divide a larger group into smaller, more manageable subgroups based on shared characteristics. In general knowledge contexts, this means identifying distinct segments within a population based on factors like demographics, interests, or behaviors. By understanding these segments, researchers or marketers can tailor their approaches to meet the specific needs and preferences of each group. This targeted strategy enhances effectiveness, as it allows for more relevant communication and products that resonate with each segment, ultimately leading to better outcomes in decision-making or engagement.