donor analytics

Donor analytics refers to the collection and analysis of data related to individuals or organizations that contribute financial support to a cause or charity. By studying patterns in giving behavior, donor demographics, and engagement history, organizations can better understand their supporters. This insight helps them tailor their fundraising strategies, improve communication, and enhance donor retention. Essentially, it allows charities to make informed decisions that maximize their resources and foster stronger relationships with donors, ultimately leading to more successful fundraising efforts.