Fundraising Metrics

Fundraising metrics are measurements used to evaluate the effectiveness of raising money for a cause or organization. Key metrics include the total funds raised, donor retention rates (how many donors give again), the average gift size, and the cost to raise a dollar (how much is spent to generate donations). These metrics help organizations understand their fundraising performance, identify strengths and weaknesses, and improve strategies for future campaigns. By analyzing these numbers, organizations can foster better relationships with donors and increase overall fundraising success.