Fundraising Effectiveness Project (FEP)

The Fundraising Effectiveness Project (FEP) is an initiative that helps nonprofit organizations improve their fundraising strategies. It collects and analyzes data to identify trends, such as donor retention and giving patterns. By understanding these patterns, nonprofits can make informed decisions to increase donations, reduce donor loss, and grow their supporter base. Essentially, FEP provides insights and tools to help organizations become more efficient and successful in raising funds, ensuring they can better fulfill their missions and serve their communities.