segmentation variables

Segmentation variables are characteristics used to divide a larger market into smaller groups of similar consumers. These variables can include demographics (age, gender), geographic location (city, country), psychographics (lifestyle, values), and behavior (purchase patterns, brand loyalty). By understanding these segments, businesses can tailor their products, marketing strategies, and messages to meet the specific needs and preferences of each group, ultimately leading to more effective outreach and increased customer satisfaction. This targeted approach helps companies better connect with their audience and improve their overall success.