Kotler, Philip

Philip Kotler is a renowned marketing expert and author who is often called the "father of modern marketing." He has significantly shaped how businesses understand and practice marketing strategies, focusing on understanding customer needs, creating value, and building strong customer relationships. His work emphasizes the importance of a well-planned marketing mix—product, price, place, and promotion—and how companies can thoughtfully design these elements to succeed in competitive markets. Kotler’s insights have helped organizations worldwide develop effective marketing plans, enhance brand positioning, and achieve sustainable growth.