Marketing Theories

Marketing theories are frameworks that help businesses understand how to reach and influence customers effectively. Key concepts include the "4 Ps" (Product, Price, Place, Promotion), which outline what to sell, at what price, where to sell it, and how to promote it. Another important theory is segmentation, which involves dividing a market into specific groups to tailor marketing efforts. Brand positioning focuses on how a brand is perceived in relation to competitors. Overall, these theories guide companies in attracting and retaining customers through strategic decision-making.