Segmentation, Targeting, Positioning

Segmentation, targeting, and positioning are marketing strategies used to reach the right customers effectively. Segmentation involves dividing a broad market into smaller groups with similar needs or characteristics. Targeting means choosing specific segments to focus marketing efforts on, based on their potential and fit. Positioning is how a brand or product is presented in the minds of consumers within those segments, highlighting its unique value or benefits. Together, these steps help businesses craft focused messages and offerings that resonate with their chosen audiences, leading to more effective marketing and better customer engagement.