Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a strategic approach that ensures all forms of marketing and communication work together seamlessly. It combines various channels—like advertising, social media, public relations, and promotions—to deliver a consistent message about a brand. By aligning these efforts, businesses aim to enhance their overall effectiveness, improve customer engagement, and build a stronger brand image. Essentially, IMC helps create a unified story that resonates with consumers, making it easier for them to understand and connect with the brand across different platforms.