AIDA Model (Attention, Interest, Desire, Action)

The AIDA model is a marketing framework that outlines the stages of a consumer's journey when interacting with a product or service. 1. **Attention**: Capture the audience’s awareness through engaging visuals or compelling messages. 2. **Interest**: Intrigue them further by highlighting benefits and unique features. 3. **Desire**: Foster a strong preference by showing how the product meets their needs or improves their life. 4. **Action**: Encourage them to take the next step, such as making a purchase or signing up for more information. This process helps marketers effectively guide potential customers from awareness to decision-making.