Purchase Decision Process

The Purchase Decision Process involves five key stages consumers go through when buying a product. First, they recognize a need or problem. Next, they gather information about possible solutions. Then, they evaluate different options based on factors like price and quality. After that, they make the decision to buy a specific product. Finally, they reflect on their purchase to determine if they are satisfied or not. This process helps businesses understand how consumers choose their products and can guide them in marketing and improving customer experience.