Howard-Sheth Model

The Howard-Sheth Model is a framework that explains how consumers make decisions when purchasing products. It considers various factors influencing this process, including personal preferences, the psychological state of the consumer, and social influences. The model identifies different stages in the decision-making process, such as problem recognition, information search, evaluation of alternatives, and the final purchase decision. By understanding these factors, businesses can better tailor their marketing strategies to meet consumer needs and preferences, ultimately guiding them towards making a purchase.