Theory of Buyer Behavior

The Theory of Buyer Behavior explains how consumers make purchasing decisions. It considers various influences like personal preferences, cultural background, social environment, and psychological factors such as motivation or perception. When deciding to buy something, people weigh their needs, desires, and available information, often influenced by marketing and peer opinions. Ultimately, buyer behavior reflects a complex process where rational considerations, emotions, and external factors interact, shaping how and why consumers choose specific products or services. This understanding helps businesses better meet customer needs and create effective marketing strategies.